Why It Matters!
While “I Choose” focused on identifying positive decisions and using those decisions to realign the
social norm, this next phase answers a deeper question – why those choices matter?
This movement empowers
each person to "Be the One" who makes choices that lead to better outcomes for themselves, their
peers, their relationships, their community and their future.
Research consistently shows that young people often overestimate how many of their peers use alcohol or drugs.
"Be The One" applies these principles
by making the healthy majority visible. By replacing misconceptions with accurate local data, "Be The One" seeks to strengthen protective factors, reduce perceived peer pressure, and reinforce
healthy decision-making.
Our goal is not to change the behavior of the healthy decision-making majority; it is to ensure the majority making healthy and safe decision are seen. "Be The One" helps create a community culture where healthy decisions are recognized, celebrated,
and influences others.