Why It Matters!
While “I Choose” focused on identifying positive decisions and using those decisions to realign the social norm, this next phase answers a deeper question – why those choices matter?
This movement empowers each person to "Be the One" who makes choices that lead to better outcomes for themselves which, according to research, will influence their peers, relationships, community and their future
Through discussions with over 500 middle, high school, and college-age students, we learned that 4 out of 5 belive most of their peers are using drugs or alcohol. Students attributed this perception largely to highly noticeable presence of vaping and marijuana use in school restrooms, hallways, and other areas where signs of use are preva
Through discussions with over 500 middle, high school, and college-age students, we learned that 4 out of 5 belive most of their peers are using drugs or alcohol. Students attributed this perception largely to highly noticeable presence of vaping and marijuana use in school restrooms, hallways, and other areas where signs of use are prevalent.
But, what is highly visible can easily be mistaken for what is typical. When a small number of behaviors are seen repeatedly, they can create a perception that isn't reality.
We want to inspire those who have made unhealthy choices with the confidence to make higher quality choices, become visible examples of positive change and recognize that they can be part of something bigger, by helping to create a stronger community for everyone.
How "Be the One" Re-aligns Social Norms
What Does Research Show?
Research strongly supports that one person's positive choices and influence can inspire others. Peers of all ages are major influencers in shaping attitudes and actions.
Key findings on positive influence include:
Behavior and School Culture:
Peer groups often align behaviors based on positive examples,
and peers can influence others to adopt better social skills.
Likewise, targeting well-connected students to promote positive
behavior reduces student conflicts
Social Modeling:
People are more likely to adopt prosocial, positive behavior when they observe peers modeling it.
Young people are highly susceptible to high-status peers and
social norms.
Academic Impact:
Positive peer relationships enhance learning motivation and
engagement, which in turn leads to higher academic achievements.
Goals and Objectives of "Be the One"/"Our Choices Matter"
Ways to Participate! (by age)
