The I Choose campaign was created in response to a citywide needs assessment highlighting concerns around vaping, marijuana, and THC misuse. While disciplinary actions and health impacts are real, the majority of Arlington ISD students are substance-free. This campaign challenges the misconception that “everyone is using,” celebrates students as influencers and leaders of positive change, and encourages parents to engage in meaningful conversations with their children.
Developed in partnership with SMART Arlington, UT Arlington, and Arlington ISD, I Choose features 31 students from across the district who represent the majority making healthy choices. Aligned with AISD’s 2025/26 theme, The Power to Choose, the campaign uses bold artwork, student voices, and community engagement to spark conversations at home, celebrate positive decisions, and empower students to see themselves—and their peers—as influencers and leaders.
This webpage offers resources to support both parents and youth. Along with a gallery of student artwork, visitors will find a community testimonial, a prevention-focused parent guide, and more. By amplifying student voices, the I Choose campaign highlights Arlington youth as true leaders, while encouraging parents to strengthen relationships with their children through ongoing conversations and meaningful connection.
In this powerful video, Bobbi—a local parent in long-term recovery—shares how early substance use derailed her dreams and cost her years of her life. Her message is clear: the most important steps parents can take are to talk with their children early, build healthy relationships with them, and support their dreams.
As part of the I Choose campaign, AISD students shared the healthy choices they value most. From their top 20 responses, the I Choose Magic 8-Ball was created. This fun keychain is a reminder from AISD students to their peers and classmates of the many positive options around them. These keychains debuted at the AISD Back-to-School Bash at AT&T Stadium and will continue to be distributed in schools throughout the year.
You can use the AISD "I Choose..." Magic 8-ball simulator below to see the healthy choices Arlington youth are making in their lives!
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